Stock Photography

Stock photography sites are often a great way to acquire photos for design projects that would normally be difficult to obtain. Some stock photos are free, while others require payment. It’s a good idea to familiarize yourself with the various restrictions that apply to any given image.

Important to note, in a student portfolio one should strive to use original imagery and avoid stock photography. Each designer has their own unique style; so when stock photos are used, the originality of the work diminishes.

Mockups

Not all mockups are created equal and a good mockup can take your project to the next level. Presenting and talking about your work is extremely important. When choosing a mockup, consider the quality and whether or not the mockup is appropriate for your project.

Always be sure to check licensing and attribution policies whenever you are using any type of digital asset.

Typography

Typography is an important element of graphic design. Whether it’s a brochure or a billboard, the implementation of typography will often make or break a design. As designers, we are obligated to familiarize ourselves with professional typefaces that are available to us.

Paper

When dealing with design in printed applications, it is important to consider the substrate that it is being printed on. Whether you’re printing a portfolio or proofing out a project, the thickness, texture, and brightness of the paper will have a direct effect on how your design transfers from digital to print.

Posters

Poster design is one of the oldest and riches forms of graphic design. Today, posters vary from promoting a film or event, to listing invaluable information for public viewing. As designers, we need to master the art of communicating an idea in poster form.